Project overview
Bridging the gap between traditional eating and modern-day lifestyle, Talati Foods have created the simplest yet most affordable and necessary products required in every Indian household and across the World.
Category
Packaging
Year
2025
Objective
To create packaging designs for Talati Foods that modernize the brand's look without alienating its traditional audience. The goal was to bridge the gap between the brand's rich history and its forward-looking vision, ensuring the packaging was relevant to contemporary consumers while honoring its legacy as an established Indian household name.
Challenges
Maintaining Brand Heritage: The primary challenge was to evolve the brand's aesthetic without losing the trust and familiarity it had built since its establishment in 1994. The design needed to feel like a natural progression, not a complete departure.
Balancing Tradition and Modernity: Finding the right balance between a traditional aesthetic and a modern, clean design was crucial. The packaging had to appeal to both long-time, loyal customers and new, younger consumers.
Communicating Product Value: The design needed to clearly showcase the simplicity, affordability, and necessity of the products (spices, desserts, flours, and instant mixes) to both a local and international audience, as stated in their "about us" section.
Strategy
Our strategy was a 'respectful evolution' of the Talati Foods brand. Instead of a complete overhaul, we chose to refine and modernize key design elements. We maintained a deep respect for the brand's traditional essence by keeping elements that resonated with their loyal customer base, such as familiar color schemes and cultural motifs. Simultaneously, we integrated modern design principles—like minimalist layouts and clean typography—to attract a new generation of consumers and give the brand a competitive edge in the contemporary market. This approach allowed Talati Foods to stand out on the shelf, successfully bridging the gap between its legacy and its future.
