Project overview
Worked on this project with, Ryan 'Optixspzam' Acharya, an Indore-based artist. This project was a fun, new and a very insightful experience, where I was required to create visuals to be projected on to walls of different dimensions, and even different shapes.
Category
Motion Design
Year
2025
Objective
To create a series of dynamic and engaging visuals to be used in projection mapping at various venues in Indore. The goal was to produce visually captivating content that would transform spaces, enhance event atmospheres, and create memorable brand experiences.
Challenges
Technical Constraints: Projection mapping is highly dependent on the specific architecture of a venue. The visuals had to be designed with a deep understanding of the unique dimensions, textures, and surfaces of each building or space to ensure the projections would align perfectly and look seamless.
Creating Impactful and Adaptable Content: The visuals needed to be impactful enough to stand out in a busy event environment while also being flexible. This meant creating modular visual assets that could be reconfigured and adapted for different surfaces and scales without losing their core design or quality.
Branding without Being Overt: The visuals needed to subtly integrate Anti-Matter Inc.'s brand identity and messaging without being a simple, jarring logo display. The goal was to build brand recognition through a stunning and immersive experience, not a direct advertisement.
Strategy
Our strategy for this project was to treat each venue as a unique canvas and leverage the power of site-specific visual design. By creating a flexible and modular content library, we were able to address the technical challenges of projection mapping across diverse locations. The focus was on an immersive, experience-based approach to branding. Instead of simply projecting a logo, we designed visuals that embodied the brand's aesthetic and values, ensuring that the audience left with a strong, positive association. This approach elevated the brand from a company to an unforgettable artistic experience.
