The Studio
A creative studio built around the idea that every brand has a missing piece.
We started from a simple observation.
Most brand problems aren't about lack of design, they're about design that doesn't fit. A logo that doesn't connect to the web presence. A social presence that doesn't reflect the packaging.
Pieces that exist but don't belong together. OTP is built to fix that. Not by replacing what you have but by finding what's genuinely missing and building it to fit the whole. That's where the name comes from.
We work with fewer clients at a time. That limit is intentional, it's how we make sure every project gets the attention it actually needs.
Who's Behind It
Led by someone who actually does the work.
OTP is led by Anish Baxi — a designer and creative director based in India. With a background spanning brand identity, web, and motion across DTC and consumer tech, the studio operates with a clear belief: deliberate design builds better businesses.
Working directly with every client means no account managers between you and the work. No briefs that get lost in translation. You deal with the person actually doing it, from first call to final delivery.